{"id":1401788,"date":"2019-02-01T04:14:16","date_gmt":"2019-02-01T04:14:16","guid":{"rendered":"https:\/\/globalbarcodes.net\/?page_id=1401788"},"modified":"2025-09-29T15:52:23","modified_gmt":"2025-09-29T12:52:23","slug":"how-to-position-your-barcode-on-the-product","status":"publish","type":"page","link":"https:\/\/barcodes-israel.co.il\/en\/how-to-position-your-barcode-on-the-product\/","title":{"rendered":"How to Position Your Barcode on the Product"},"content":{"rendered":"<h2>How to Position your Barcode on the Product<img decoding=\"async\" class=\"size-full wp-image-1400321 alignright lazyloaded\" src=\"https:\/\/imagedelivery.net\/WqAl6muh7RUCdAv19QoG6A\/a6a4130e-3ad3-4dd1-90a6-538f008a1a00\/public\" alt=\"\" width=\"152\" height=\"220\" data-lazy-src=\"https:\/\/imagedelivery.net\/WqAl6muh7RUCdAv19QoG6A\/a6a4130e-3ad3-4dd1-90a6-538f008a1a00\/public\" data-was-processed=\"true\" \/><\/h2>\n<h4><strong>Barcode orientation depends\u00a0on the curvature of the packaging<\/strong><\/h4>\n<p>If the barcode is going on a<span>\u00a0<\/span><span>flat surface<\/span><span>\u00a0<\/span>(e.g. a cardboard box), the preferred orientation of the barcode is \u201cpicket fence\u201d (where the barcode bars are like a fence, and the barcode number is at the bottom).<\/p>\n<p>If the barcode is going on a<span>\u00a0<\/span><span>curved surface<\/span><span>\u00a0<\/span>(e.g. a bottle), the preferred orientation of the barcode is \u201cladder\u201d (where the barcode is rotated so that the bars are like a ladder). When a barcode is printed onto a curved surface, sometimes the extremes of the barcode disappear around the curve and can\u2019t be read by a barcode scanner \u2013 rotating the barcode, so it looks like a ladder avoids this issue.<\/p>\n<p>Please note that the printing process can determine barcode orientation. Depending on the printing process you use, you may find that you get a much higher printing quality if the bars of the barcode run in the direction of the print (\u201cweb direction\u201d) \u2013 in this situation, it is best to print the barcode in the direction of the print if possible.<\/p>\n<h4><strong>Print barcode on a smooth surface<\/strong><\/h4>\n<p>Ensure the barcode is placed on a smooth surface so that no part of the barcode is on a crease or edge in the packaging. The barcode should not wrap around a corner. No staples should go through the barcode. Don\u2019t print on perforations, seams, folds, or absorbent paper.<\/p>\n<h4><strong>Leave enough room around the barcode.<\/strong><\/h4>\n<p>Ensure there is sufficient space around the barcode symbol and that other symbols or text don\u2019t encroach on it. A retail (EAN-13 or UPC-A) barcode has a 2mm-3mm \u201cquiet zone\u201d (blank margin) on both the left and right sides. Ensure that these quiet zones are left as they are and aren\u2019t cropped off or overlapped with other symbols\/text.<\/p>\n<p>If you need to, you can reduce your EAN-13 (or UPC-A) barcode down to 80% of standard size \u2013 i.e. down to about 30mm wide x 20mm high. We don\u2019t recommend reducing your barcode size any further than this.<\/p>\n<p>Avoid printing too close to the edge of a product. This is where the checkout operator may hold the item and so block the barcode. 8mm from the edge is the official recommendation, and no closer than 5mm from the edge.<\/p>\n<h4><strong>Books and Magazines<\/strong><\/h4>\n<p>Book ISBN barcodes should be\u00a0printed on the lower right of the book\u2019s back cover.<\/p>\n<p>Magazine and newspaper ISSN barcodes should be printed on the front cover at the bottom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Position your Barcode on the Product Barcode orientation depends\u00a0on the curvature of the packaging If the barcode is going on a\u00a0flat surface\u00a0(e.g. a cardboard box), the preferred orientation of the barcode is \u201cpicket fence\u201d (where the barcode bars &hellip; <a href=\"https:\/\/barcodes-israel.co.il\/en\/how-to-position-your-barcode-on-the-product\/\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1401788","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to position your barcode on the product | Barcodes Israel<\/title>\n<meta name=\"description\" content=\"Learn how to best position your barcode on your product packaging for scanning without issues | Barcodes Israel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/barcodes-israel.co.il\/en\/how-to-position-your-barcode-on-the-product\/\" \/>\n<meta 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